Rand Fishkin Key Takeaways Almost ever

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“If you want to own your audience and be able to consistently influence them, email is the best channel.” - y marketing team should make email their primary channel of choice, driving all non-sales conversions to these lists. Investments in other channels should be accompanied by an assessment of the risks to their future. (Could the U.S. or EU shut down access to TikTok? Could X die out entirely? Could Microsoft terminate its link to LinkedIn?) Not doing these risk assessments is simply irresponsible.

Acquiring web or media assets for their email lists may be undervalued argentina number datasetand may bring significant leverage that the market has yet to accurately price. Other Channels to Consider Let’s say you’re trying to reach an audience through Google but don’t have an established, high-ranking website. Consider using some alternative social media platforms. Using YouTube, Reddit, or another strong domain name in your niche is the way to go while building your website authority.

Reddit has proven successful with organic listings, especially if you want to contact a graphic designer. (Other useful platforms for reaching this profession include Pinterest, Behance, and LinkedIn.). Threads If X (Twitter) has ever brought value to you or your marketing, it might make sense to adopt Threads and start marketing on Threads. Early adopters can still reap huge benefits by "following" the recommendation engine. “The metrics I see on Threads are the same as when I share on other platforms, but only 1 in 100 followers.